AI-Driven Digital Marketing: Mastering the Future

Unleash the Power of AI for Social Good: 2-Day AI-Driven Digital Marketing Course 

Empower your social service organization with the future of marketing. 

This intensive 2-day WSQ course equips you with cutting-edge AI skills to revolutionize user experiences, content creation, and campaign performance

29 & 30 August 2024


In this intensive workshop, you’ll gain the expertise to: 

  • Craft data-driven strategies with AI to reach your target audience effectively. 
  • Develop personalized content and experiences that resonate with your beneficiaries. 
  • Create high-impact multimedia content using cutting-edge AI tools. 
  • Optimize campaigns for maximum engagement and conversions, boosting donations and support. 
  • Leverage AI analytics to gain deeper insights and make strategic marketing decisions. 

Here’s what you’ll gain: 

  • Master AI-powered marketing strategies to elevate brand awareness and engagement. 
  • Craft impactful content that resonates with your audience and builds strong relationships. 
  • Leverage AI tools for content personalization, campaign execution, and data-driven insights. 
  • Stay ahead of the curve with the latest digital marketing trends, including AI integration. 

Dr. Jerome Joseph, an award-winning brand strategist with 27 years of experience, leads this interactive workshop. 

Don’t miss this opportunity to transform your social service marketing! 


Dr. Jerome Joseph will guide you through a powerful 5D Framework: 

DISCOVER WITH AI: MARKET INSIGHTS AND FOUNDATIONS Immerse in the AI landscape to Discover its pivotal role in shaping marketing’s future. Utilize real-world examples to understand AI’s influence and the tools reshaping marketing strategies.  

DEFINE WITH AI: STRATEGIC PLANNING AND ANALYTICS Define marketing objectives using AI-driven insights. Learn to employ analytics for precise audience targeting and crafting a strategic plan that’s aligned with market demands.  

PROMPT ENGINEERING FOR CHATGPT – LEVERAGING AI FOR STRATEGIC MARKETING COMMUNICATIONS Master the art of prompt engineering to effectively harness the capabilities of ChatGPT for creating sophisticated marketing communications that engage and convert strategies.  


  1. CONTENT AND PERSONALIZATION Develop compelling content and personalized marketing experiences using AI. Master writing tools and chatbot personalization techniques that resonate with your audience and enhance user experience. 
  2. MULTIMEDIA CONTENT CREATION Further Develop your skills by creating multimedia content with AI. Use AI-driven video and image tools to produce innovative content that sets new standards in marketing. 
  3. CAMPAIGN IMPLEMENTATION Deliver AI-driven marketing campaigns across various platforms. Learn to manage and optimize AI-powered campaigns for maximum engagement and effectiveness.  


  1. ENGAGEMENT AND CONVERSION Drive engagement and optimize conversion rates using AI-enhanced techniques. Learn how to utilize AI tools to create interactive marketing that captivates and converts. 
  2. PREDICTIVE ANALYTICS AND INSIGHT Drive your marketing decisions using AI’s predictive analytics. Harness these insights for a strategic advantage in forecasting and market trend analysis. 
  3.  PRACTICAL APPLICATION OF TOOLS Drive real-world application of AI marketing tools. Engage in practical sessions that apply AI in current marketing scenarios, reflecting a full integration of the 5D Framework


Strategic Mastery of Digital Marketing: Cultivate a deep understanding of digital marketing strategies essential for modern business success, aligning with the nuanced demands of diverse markets.  

Platform & AI Tool Proficiency: Achieve expertise in leveraging an array of digital platforms, and harness the latest AI technologies to bolster digital strategies, from content personalization to campaign analytics to engage audiences and amplify brand prominence effectively.  

Foresight in Digital Trends & Data-Driven Insights with AI: Keep abreast of the latest digital marketing trends and breakthroughs, particularly the integration of AI, assessing their implications within the broader marketing ecosystem. Apply advanced AI analytics for profound insights, empowering data-led decision-making that refines marketing initiatives and boosts ROI.

Strategic Campaign Design & Content Creation Excellence: Develop the capacity to architect and enact strategic digital marketing initiatives that cohere with organizational objectives, employing a comprehensive spectrum of digital tools and methodologies to realize targeted goals.

Innovative Marketing Tactics Exploration: Discover potent digital marketing approaches, including influencer collaborations and narrative-driven campaigns, to bolster brand recognition, customer growth, and conversions. 


  • CEOs and Senior Management team 
  • Corporate Affairs, PR, Fundraisers, and Outreach team 
  • Entrepreneurs, Business Owners  & Individuals who want to grow their own brand 
  • Organisations looking at Strong Branding Framework 

Date And Time

August 29 & 30: 9 AM – 5 PM


Fee: S$1,000 (nett fee before funding for eligible participants). 


In order to enjoy the funding, learners need to note and also fulfil the following requirements:

  • Note the funding may change based on regulatory change. Please check with us or SSG.
  • All final funding subject to SSG approval.
  • Singapore Citizens or Permanent Residents (PR) of Singapore
  • Attain at least 75% course attendance.
  • Successfully complete assessment and certified as competent.


Dr Jerome Joseph

Dr Jerome Joseph

He is an award-winning Brand and Customer Experience Strategist and Speaker focused on Brand Strategy, Brand Experience, Internal Branding, Personal Branding, Leadership and Customer Experience. With his past experiences as a CEO and Board Member of a publicly listed brand agency and group, Dr. Jerome brings real-life brand expertise to the stage.  

He is a best-selling author of 9 books on Branding with over 27 years of experience working with over 1000 brands, including Fortune 500 companies, in 37 countries. In 2022 he was recognised as the No. 2 ranked Global Brand Thought Leader in the world.  

Dr Jerome’s powerful combination of real-life consulting experience with Fortune 500 companies, global expertise and proven speaking skills makes him a sought-after speaker and trainer in the market. With his highly infectious personality, fast-paced and interactive style of speaking and storytelling, audiences can expect to be entertained while attaining a wealth of great insights. His keynotes and workshops are simply not to be missed!