Data-Driven Social Media Marketing


Learn how to craft an effective digital strategy for online fundraising through Facebook and Instagram. Understand your digital audiences, build relationships with them, analyse your social media campaigns, and track conversions aligned with fundraising targets.

Venue: Online via Zoom

9:00 am to 5:00 pm


The digital realm is now so extensive, and social media is unquestionably an imperative tool to increase online donations. What should charities be doing to communicate with their digital audience, listen to them, inspire them and help them support the causes that matter to them? Regardless of your organisation size or available budget, learn how to increase your online donations by leveraging on the massive potential of digital donors, taking a tactical approach to campaigning, and taking advantage of often underused tools and resources.

The 1-day hands-on workshop will walk you through crafting an effective digital strategy for online fundraising through social media. You will learn about the tools you can use, track down your audiences, build relationships with your digital audience, analyse your social media campaigns, and track conversions. The workshop will have a special focus on Facebook and Instagram as applications.


The curriculum developed by Janelle Lee, Co-Founder & Chief Marketing Officer at bantu, is designed with SSA staff in mind, especially those planning a virtual fundraising campaign for the first time. While the workshop is open to all, key departments include fundraising, corporate services, PR and IT.


By the end of the workshop, participants will be able to:

  1. Understand the essential concepts of digital fundraising through social media.
  2. Understand a donor’s digital journey to develop conversion metrics.
  3. Differentiate and coordinate social media efforts across multiple social media channels.
  4. Develop a digital strategy to track omni-channel social media campaigns.
  5. Identify donors with essential segmentation and deriving data insights.
  6. Improve engagement with digital audiences on Facebook and Instagram.
  7. Learn best social media engagement practices and social media platform algorithms.
  8. Evaluate social media campaigns with Google Analytics, Facebook Analytics and Instagram Analytics.


Teaching will be focused on case studies, essential theory, practical application, & close guidance from the trainer:

  • Learners to convert an existing campaign to digital, improve the existing project and use online tools to succeed.
  • Learners to have hands-on practice to create digital content, such as graphics & messaging related to their fundraising campaigns.


This is an exclusive workshop taught by the Co-Founders of bantu, President’s Challenge Social Enterprise Start-up of the Year in 2019.

The workshop is designed with SSA staff in mind, and designed with clear progression, from guiding you through the essentials to broadening out and extending your reach on social media, all backed up by data and statistics.

Enable your charity fundraising teams to make this diverse, beguiling and challenging frontier of digital fundraising manageable.


To Be Confirmed9am to 5pm


Save up to $50 by reserving your seats before the Early Bird ends!

Group Discount: Sign up 3 or more pax and receive $50 discount off per pax (before GST).​

New Item
  • Standard Fee$642
    VWOs-Charities Capability Fund Training Grant$216.40*
    Community Care Training Grant$64.20**

All prices include prevailing GST.

*Up to 80% workshop fee funding for charities with Institution of a Public Character (IPC) status.

**Up to 90% seminar fee funding for AIC approved organisations to be claimed directly from AIC. (Full payment is required from participants at the time of registration.)

For details and funding eligibility, please consult with your HR department. Kindly note that we, as the training provider, are unable to assist with inquiries related to this funding.


Janelle Lee

Janelle Lee is Co-Founder & Chief Marketing Officer at bantu. She was awarded The Straits Times “30 Young Singaporeans under 30 to Watch”. Previously from Amazon, Janelle has worked with & trained hundreds of youths and professionals in the areas of IT skills, volunteering, and design. She has a keen interest in volunteerism, & building tech for good. She has a degree in Communications & New Media, & Psychology from NUS. She is also a U.S. Department of State Professional Fellow of the Young Southeast Asian Leaders’ Initiative.

Nicholas Ooi

Nicholas Ooi is CEO & Co-Founder at bantu. He was awarded Singapore Computer Society “Singapore IT Youth Award”. Nicholas has trained youths and professionals in advanced web development, digitalisation strategies, & social entrepreneurship. He received his Honours Degree in Information Systems from the School of Computing at NUS. He is a social innovator at Ashoka’s ChangemakerXChange. He was also a Course Curriculum Independent Consultant for Ngee Ann Polytechnic’s CET Academy for professional SSA courses.