The Fundraising Masterclass 2024


This masterclass is designed to bring your fundraising success to its next strategic level. Leaders from different organisations and sectors will come together again to share, learn and lead the fundraising charge, taking into consideration the new developments and possibilities for the future.

Venue: One Farrer Hotel

10-13 September 2024
9:00 am to 5:00 pm


As a non-profit leader, you know that raising money and keeping donors happy is absolutely vital to your organisation’s success. But with so many demands on your time and energy, it can be hard to find the time to focus on this crucial task.
That’s why we’re so excited about our upcoming Fundraising Masterclass! This workshop will give you the skills and confidence you need to take action and turbocharge your organisational fundraising.
We’ve assembled a team of experts who have been working in fundraising for decades—and they’re going to share their best tips with you in a way that’s practical, engaging, and fun. They’ll show you how to understand what qualities are essential for building an organisational culture for fundraising to thrive, making strategic partnerships and much more!
The program is curated with the non-profit leaders in mind. This highly interactive 2-day masterclass includes case scenarios, in-depth discussions, reflections and design to help you explore:

  • The role of the Board and CEO is in ensuring financial sustainability  (we will have a pre-session preparation to help customise the session to your organisational realities)
  • Use of impact as a strategic asset- a strategic asset is among the most important things an organisation owns. For nonprofits -it’s the impact we deliver
  • Impact statements and participatory storytelling – creating compelling content through choosing and developing the stories’ VS ‘gathering and distributing the stories
  • The science behind the art of fundraising – behavioral economics (BE) for fundraising success with actual examples of fundraising transformations and creative activity.
  • Strategic and sustainable plan to strengthen fundraising performance- frameworks and tools that leaders must use to monitor and evaluate fundraising performance
  • The panel conversation and lunch-time networking on both days will bring in leaders from the fundraising and philanthropy eco-system to share their insights and motivations


  1. Create a plan that incorporates competencies and factors necessary for building an organisational culture for fundraising to thrive
  2. Evaluate steps for Board and CEO to guide, monitor, direct and encourages the organisational efforts to ensure fundraising success
  3. Learn from philanthropists and ecosystems leaders about innovations and trends to strengthen your fundraising strategies
  4. Establish impact as an asset through participatory storytelling, use of behavioural science, and compelling impact statements
  5. Develop a strategic and sustainable plan and robust evaluation techniques to strengthen fundraising performance


Led by Usha Menon who brings a wealth of multi-country experience, expertise and insights over 30 years of work, and Dr Tan Bee Wan, former Executive Director of Community Chest Singapore.

You will have dialogue with traditional and innovative philanthropists about trends and motivations.

Tap on the experiences of non-profit leaders along with guest speakers, and cause ambassadors on insights and tips in resourcing the mission.


Funding is subject to eligibility.

Group Discount: Sign up 3 or more pax and receive an additional $327 discount per pax.

Pricing StructureAfter GST
  • PricePrices w/o FundingIf use CCF FundingIf use CCTG Funding
    Group Discount$1635/pax$635/pax$63.50/pax
    Early Bird $1853/pax$853/pax$85.30/pax
    Standard Fee$1962/pax$962/pax$96.20/pax
  • NCSS member agencies may be eligible for up to 80% seminar fee funding (approval pending).

  • AIC-approved organizations may be eligible for up to 90% seminar fee funding. Funding must be claimed directly from AIC. (Full payment is required from participants at the time of registration.)

Please consult your HR department for details regarding funding eligibility and application procedures. As the training provider, we are unable to assist with funding-related inquiries.


10-13 September 20249:00 am to 5:00 pm


Usha Menon

Usha Menon is Executive Chairman of Usha Menon Management Consultancy, an international training and consultancy service that works exclusively with the nonprofit and social service sectors across Asia. Specialising in leadership, strategy, fundraising and philanthropy, Usha brings a wealth of multi-country experience, expertise and insights garnered over the past 30 years.

She has curated and authored chapters in the recently launched “Global Best Practices for CSO, NGO and Other Nonprofit Boards”, published by Wiley/Board Source and has collaborated with the National University of Singapore’s Centre for Social Development Asia (CSDA) to launch Singapore’s first Exploratory Studies on Fundraising Practices, with a focus on the Health, Social and Welfare sectors.

Usha Menon also collaborated with fundraising experts globally, to bring Global Fundraising: How the world is changing the rules of philanthropy which won the Cause Plane’s Choice Award for Top Non-profit Book for 2015 and the Skystone Prize – a prestigious US award in philanthropy.

Usha is one of Asia’s leading bloggers, sharing non-profit sector insights and observations regularly through her blog Asian Insights many of which are translated by capability building entities in Japan, China and Germany.

Dr Tan Bee Wan

Dr Tan Bee Wan is a social worker, social entrepreneur, lecturer and consultant. She is also the Executive Chairman of Integrative Learning Corporation (ILC) Singapore, an international consulting & management development group and ACE Seniors, a social enterprise with the mission of empowering 50+ years old and enabling them to remain relevant and a source of inspiration for their community.

Prior to leading Integrative, she was the Executive Director of the Singapore Council of Social Service and Community Chest of Singapore and CEO of Tsao Foundation.

She is adjunct lecturer for SUSS and NUS Business School; designing and teaching social leadership, social innovation, social enterprises and CSR, fundraising and philanthropy for the Master in Nonprofit Management, Master of Community and Social Leadership, and NUS-MBA Programme.

Bee Wan graduated with a Ph.D. from the National University of Singapore and Master of Social Work from the University of Wisconsin- Milwaukee, USA. Her Ph.D. dissertation is titled, “Research Study on the Trends and Patterns of Corporate Giving to Charities in Singapore”.